CADCA’s news roundup for prevention leaders


Coalitions in Action: Public Health – Dayton and Montgomery County Takes on Opioid Awareness in the Epicenter of the Epidemic

The Montgomery County Prevention Coalition, based in Ohio, is unique as it serves urban, suburban and rural communities all housed in the county. Over 500,000 residents call Montgomery County home, and the county continues to see growth from citizens representative of countries around the world immigrating to the area. The county is situated conveniently next to Wright State University and Wright Patterson Air Force Base and home to 16 public school districts as well as the University of Dayton. Despite the thriving nature of the county, the greater Dayton area has been hit hard by the opioid crisis.

The Prevention Coalition’s Opioid Sub-Committee developed a social marketing campaign aimed to educate residents on alternatives to opioid prescriptions. Examples of these alternatives include: physical therapy, massage therapy, low-impact exercises, and yoga. Unfortunately, too many individuals who have suffered from opioid dependency issues started with a prescription from a medical professional. This campaign focused on educating and empowering individuals to understand all the options of pain management. This informational piece was included in county residents’ utility bills to ensure the messaging was widely received.

Learn More<>


Smoking Marijuana and Driving

A new study conducted by Liberty Mutual Insurance and Students Against Destructive Decisions (SADD) found that a third of all teens surveyed think it is legal to drive under the influence of marijuana in states where it has been legalized for recreational use.

In the same study, 27 percent of parents surveyed believe it to be legal as well. The study found that while 93 percent of parents think driving under the influence of alcohol is dangerous, only 76 percent feel that driving under the influence of marijuana is dangerous.

The results indicate that teens are receiving mixed messages about the dangers of marijuana use and driving. This thinking puts themselves and fellow drivers at risk, particularly with 22 percent of teens admitting that driving under the influence of marijuana is common around their friends.

However, marijuana use has a direct impact on your body, similar to alcohol. According to the National Institute on Drug Abuse, effects include<–x2xxaO-SjHDopHsmsEjwC6wnT8CvE&e=>:

*   altered senses (for example, seeing brighter colors)
*   altered sense of time
*   changes in mood
*   impaired body movement
*   difficulty with thinking and problem-solving
*   impaired memory
*   hallucinations (when taken in high doses)
*   delusions (when taken in high doses)
*   psychosis (when taken in high doses)

“Driving under the influence of marijuana significantly impairs motor coordination, judgment and reaction time,” said Mike Sample, MS, CSP, Lead Driving Safety Expert and Technical Consultant at Liberty Mutual in a news release<>. “Parents and teens alike must appreciate the importance of not driving under the influence of marijuana to help keep everyone safe on the road.”


19th Annual Drug-Free Kids Dinner Recap

On October 19, 2017, CADCA hosted the 19th Annual Drug-Free Kids Dinner in National Harbor, Maryland. The event was held in the new Riverview Ballroom at Forum’s home, the Gaylord National Harbor Hotel. Leon Harris, news anchor at NBC4 Washington, served as the Master of Ceremonies alongside Dinner co-chair Larry P. Cote, Esquire from Quarles & Brady, LLC.

The Julian Spires Trio performed throughout the night as youth speakers shared their road to prevention work and experiences along the way. Senator Maggie Hassan (D-NH) shared a special message virtually, emphasizing the importance of prevention in the face of a nation in crisis. BAV was honored with the Champion for Drug-Free Kids Award; the team at Alkermes was presented with the Humanitarian of the Year Award.


It’s Not Too Late to Exhibit at Forum!

Do you have an innovative product or service that helps the prevention community? Are you interested in reaching an audience of over 3,000 prevention specialists serving on the front lines? Find out more about Exhibit & Partnership opportunities at CADCA’s 2018 National Leadership Forum by visiting our website<>!


Early Bird Registration Means Big Savings!

Join us for the 28th Annual National Leadership Forum, including SAMHSA’s 14th Prevention Day, the premier and largest training event for community-based substance abuse prevention professionals, coalition leaders and prevention and addiction researchers.

CADCA’s Annual National Leadership Forum is a four-day event packed with opportunities to learn the latest strategies to fight substance abuse and hear from nationally-known prevention experts, federal administrators, and concerned policymakers. The Forum brings together over 3,000 participants representing coalitions from all regions of the country and internationally, including government leaders, youth, prevention specialists, addiction treatment professionals and faith-based leaders.

Take advantage of early-bird savings and register<> today!


Food & Drug Administration: The Real Cost Campaign

“The Real Cost” campaign was launched by the United States Food & Drug Administration (FDA) in February 2014. The campaign reached across multiple media platforms, including TV, print, web, social media and billboards. At that time, the campaign was focused on reaching the nearly 10 million young people between the ages of 12 – 17 who are either open to smoking or are already experimenting with cigarette use.

Now, in 2017, the “FDA announced it would pursue a new, strategic public health education effort designed<> to prevent youth from using e-cigarettes and other electronic nicotine delivery systems (ENDS).” To support this expanded goal, in October of 2017, the FDA developed new campaign materials, including digital images, online video and radio ads focused on the dangers of nicotine on a developing brain.

Additionally, the FDA is planning to launch a full-scale media campaign to prevent e-cigarette use in 2018.


Take the Dose of Prevention Challenge!

National Medicine Abuse Awareness Month is upon us! Teenagers and adults are abusing products such as over-the-counter (OTC) cough medicine. Together, we can reduce and stop medicine abuse from our own medicine cabinets! During NMAAM, take the Dose of Prevention Challenge. In the month of October, host an educational event, such as a town hall meeting or community breakfast; implement an integrated marketing and communications campaign; or hold an innovative contest. To qualify, your coalition must implement one of the activities. The first place winner will receive the Dose of Prevention Award at the National Leadership Forum in February, a $1,500 cash award, a full scholarship to Forum and recognition in CADCA’s publications! The 2016 Dose of Prevention winners shared their thoughts and experiences on the CADCA blog<>.

For more information:

*   Access social media messaging<> tailored to NMAAM and OTC safety

See more at the Prevent Med Abuse Toolkit<>


International Programs in Brazil!

From October 16 – 20, a CADCA team comprised of Dr. Eduardo Hernández, Mrs. Eliane Prado Marcondes, Mrs. Débora Arrais and CADCA International Program Senior Associate Mrs. Camila Silva, conducted the first phase of the Training of Leaders (TOL) in Brazil. Core teams from six different cities in the state of São Paulo were selected to participate in this week-long residential training, which took place at the Novotel Jaraguá Convention Center in São Paulo city, São Paulo state. The cities selected were: Cruzeiro, São José dos Campos, Jacareí, Itanhaém, Sorocaba and São Paulo (Jabaquara region), with a total of 28 participants in this first phase of the initiative. The core teams are now expected to return to their communities and lead the process of building an effective and successful community coalition, under the assistance of Associação Pró Coalizões, CADCA’s local NGO partner in Brazil, responsible for providing intensive technical assistance to all six teams in the months after the training, and SEDS – Secretariat of Social Development of the State of São Paulo.

On the first day of the training, Mr. Floriano Pêsaro, Secretary of Social Development of the State of São Paulo and Congressman, made an appearance during the opening of the event. He talked about the importance of prevention when developing public policies about drugs and expressed great appreciation for partnering with CADCA and Associação Pro Coalizoes. He also reinforced his unconditional support to the core teams, and stated that the State of São Paulo will provide all the support necessary for the development of these community coalitions. CADCA’s partnership with the State of São Paulo comes at a great time, as the State faces one of the worst crack epidemics of Brazil’s history, constantly making national and international headlines as local authorities try to dismantle places of free drug trafficking and consumption, popularly known as “cracklands.” The State of São Paulo has been working diligently to solve the issue, and has been praised for some of its initiatives, mainly its State Program called “Programa Recomeço,” which provides free-of-charge treatment, hospitalization and social reinsertion to drug addicts, as well as support to families and other involved parties.

Secretary Mr. Floriano Pêsaro is also one of the pre-selected people in his party to run as a candidate for Governor of the State of São Paulo. In his Facebook page, he has posted a brief video<>, highlighting the importance of prevention and commented on the State’s partnership with CADCA.


Red Ribbon Week

It’s Red Ribbon Week! From October 23 – 31, as part of the Drug Enforcement Administration’s (DEA) Red Ribbon Week campaign, the DEA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are co-sponsoring a Campus Video PSA Contest<> for colleges and universities to promote the importance of preventing alcohol abuse and the non-medical use of prescription stimulants among college students. Winners receive a plaque, $1,000 to support their drug abuse prevention efforts, and a trip for two to attend the National Association of Student Personnel Administrators’ 2018 Strategies Conference in Portland, Oregon.

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